Plasma Cookie Policy

This Cookie Policy explains how Plasma (and our subsidiaries and affiliates) (collectively, “Plasma”, “we”, “us” or “our”) uses cookies and other similar technologies on our websites that link to this Cookie Policy (the “Site”), as well as in our emails. It also outlines your choices around managing these cookies and similar technologies.

Please refer to our Privacy Policy for more information on our privacy practices.

If you do not accept our cookies, you may experience some inconvenience in your use of our Site. For example, we may not be able to recognise your device and you may need to log in every time you visit our Site.

If you want to find out more about cookies and similar technologies on our Site and emails, please keep reading.

We may use any or all of the following “technologies” on our Site and in our emails:

Cookies: a cookie is a very small text file that may be placed on your browser or in the storage on your device. There are two types: “session cookies” and “persistent cookies”:

• Session cookies are cookies that disappear from your device or browser when you close your browser.
• Persistent cookies stay on your device even after you close your browser.

Please note that both Plasma and third-party service providers may set cookies on via our Site – these ‘third party cookies’ are set by domains other than those we control and may recognise your device across different websites.

Pixel tags:

• A pixel tag is a single pixel, transparent GIF image with a unique identifier that can recognise certain types of data on your device (similar to how cookies do). They are used to operate and improve the Site and our email practices, including to help deliver cookies, count visits and understand usage and email campaign effectiveness.
• For example, we may put pixel tags on emails to understand how you interact with that email – such as whether you opened the email, whether you forwarded it, whether you clicked on a link in the email that directed you to our Site etc – these pixels may collect the time, location and operating system of the device you use to read the email.

Other similar technologies:

We may also use other tracking technologies, such as mobile advertising IDs and tags, HTML5 local storage / local shared objects (which store relevant data locally on your device), for similar purposes as described in this Cookie Policy.

So, when we refer to cookies and “similar technologies” in this Cookie Policy, such reference includes reference to the pixel tags discussed above, HTML5 local storage / local shared objects and other equivalent tracking technologies.

The purposes for which we use cookies and similar technologies may fall into one of the following categories:

• Strictly necessary technologies: these technologies are essential in order to enable our Site to provide the function you have requested, such as by helping to ensure that the content of a page loads quickly and effectively.
• Functionality technologies: these technologies allow us to provide enhanced personalisation and functionality, such as tailoring content to you, remembering your choices and preferences on the Site (e.g. language, text size, etc.) or remembering search parameters.
• Analytics technologies: these technologies collect information on how users interact with our Site and enable us to improve how it operates and our business more widely. For example, for more details about how Google uses data in the context of Google Analytics, please see here: www.google.com/policies/privacy/partners/.
• Marketing attribution technologies: if you arrive at our Site from a campaign link (UTM tags) or from another website, we note the campaign details and the referring site so that we can understand which campaigns are effective. Before you consent, this information is held only in memory and is not saved to your device; it is saved to your device only after you accept Analytics technologies.

A full list of the technologies we use can be found in the section titled: Details of Cookies and Similar Technologies.

You can control or limit how cookies and similar technologies are used by taking the following steps:

• Pixel tags in emails can typically be blocked by default by configuring your preferences in your email client to block external images or setting it to show “plain text only” emails.
• When you first visit our Site, we display a cookie banner that allows you to “Accept All”, “Reject All” or select categories of cookies under “Customize”. No optional cookies or similar technologies run until you make a choice, and Analytics technologies are off by default until you opt in. You can change your preferences at any time by selecting “Your privacy choices” in the footer of our Site.

For more information about cookies, including about the cookies have been set on your device and how to manage and delete them, visit www.allaboutcookies.org. Also, to learn more about targeting and advertising cookies and your choices more widely, you can go to the Network Advertising Initiative, the Digital Advertising Alliance’s Consumer Choice, or if you are in Europe, Your Online Choices.

Finally, if you do not accept certain non-essential cookies and similar technologies, you may experience some inconvenience in your use of our Site. For example, we may not be able to recognise your device and you may need to log in every time you visit our Site.

This table shows details of the specific cookies and other similar technologies that we use. Please note that this table (including the cookies and other similar technologies it shows) may change over time.

Information about the cookies and similar technologies we use may be updated from time to time, so please check this Cookie Policy on a regular basis for any changes.

If you have any questions about this Cookie Policy, please contact us by email at legal@plasma.to.

LAST UPDATE: June 11, 2026